Like many great beginnings, Purex® launched in a garage.
Starting in the family garage, father and son cleaning team Lionel and Roy used a homegrown recipe to create a pure bleach product packaged in amber pint jars to sell at a non-inflated 15 cents each. It was 1922, and a jar of bleach would typically cost 25 cents. But Lionel and Roy were determined to provide their quality product at a lower price to pass savings back to American families. Their homegrown liquid bleach soon found success and was dubbed Purex® due to its clear, pure qualities and ability to make the household clean and healthy. Over the years, the family worked to expand Purex® with a focus on creating useful, everyday-need-inspired products offered at a non-inflated cost because of their commitment to providing savings. Quality products at an affordable price has kept Purex® in homes across America, throughout the Great Depression to the present, as a quality clean that everyone can afford. Purex® is now part of the Henkel family, and we have not lost sight of our commitment to providing the best value while satisfying our customers’ needs.
The Purex® Promise drives everything we do: We strive to provide our customers with the best value—quality products at an affordable price.
A pure, homegrown attitude is our methodology for continuing to create remarkable laundry products that are eco-friendly and sustainable. We focus on finding inspiration from the home to make every family’s life easier through healthy laundry supplies that really work.
For most hardworking people, laundry isn’t luxury. It’s real life. It needs to get done. And the detergent needs to work. The same way. Every time. That’s where we come in. We’re proud that Purex® is the detergent of choice for folks like these. Because it works as hard as they do, affordably delivering a clean that fights 99% of common stains. The same way. Every time.
Excellence doesn’t have to be expensive. Purex® gives you more for less. It’s that simple. Our goal was never to be the cheapest. We set out to be the smartest, delivering a dependable clean to people who put a value on things that work.